We built Pulse.app because we believe that there is a better way for marketers to learn about their audience than to quietly stalk their activity online.  

The GDPR and CCPA are the de facto standards that define the rules concerning the collection and processing of personally identifiable information, and our product team knows the relevant sections of these agreements inside and out. We didn’t have to alter our Pulse or the product roadmap because Pulse was designed from the ground up not to require Personally Identifiable Information (PII).  We don’t collect or traffic in PII, period. 

If you install Pulse, we receive only an approximate latitude and longitude and timestamp for your visitors.  Depending on your specific integration, we receive this data from either your Content Management System (CMS), or from Google Analytics.  

We take the approximate latitude and longitude you send us, and we return information about that neighborhood.  We return demographic attributes such as median income and home ownership rate, as well as information about what people in that neighborhood talk publicly about online using Geosocial Listening.

Geosocial Listening is a process by which geotagged, public posts on social media are stripped of any identifying information, and then clustered using machine learning. Interesting clusters are analyzed and labeled by a team of data scientists and ethnographers. We don’t have access to, nor do we need, household-level data for this to work.  It’s also important to point out that the body of data we use for Geosocial Listening isn’t your data, it’s publicly available.

We look for patterns in your traffic data indicating naturally-occuring clusters and use them to help your marketing team better understand your audience.  We also watch for organic pulses in traffic and look for changes in those interest segments.

For more information, please refer to our Pulse License Agreement, Pulse Terms of Use, and our GDPR Compliance Statement

And of course, if you have any questions don’t hesitate to contact us