On the Pulse dashboard, pick a neighborhood where you're getting some good traffic.

Image Placeholder


For this example, we'll pick Des Moines, Iowa.


From here, click the toggle switch to show similar neighborhoods on the map, and then click the Download button.

Image Placeholder

Save the spreadsheet and then copy all the values in the Facebook Custom Audience Value column.

Image Placeholder

Navigate to the Audiences section of your Facebook business page and choose to create  a Saved Audience.

Image Placeholder

Name your custom audience.

Image Placeholder

Click on the Add Locations in Bulk link in the middle of the page.


Choose Postal Codes as your location type.




Paste in all the values you copied in the previous step, and click Match Locations.

Image Placeholder

It will show you if there are any errors, but everything looks good here.

Image Placeholder

You can also save this list to use over and over again with other custom audiences.


To do that, select this checkbox option and then click Add 50 Locations.

Image Placeholder


Name the saved list with a meaningful name so you can remember what it is the next time you need it.

Image Placeholder

Then, click Save List.

Click Create Saved Audience.

Image Placeholder

From the next screen, you can see the size of the audience down on the right-hand side.

Image Placeholder


Now, when you go back to Saved Audience, you can now pick these similar neighborhoods right from saved locations when you plan out your next ad campaign.

Image Placeholder