On the Pulse
dashboard, pick a
neighborhood where you're
getting some good
traffic.
For this example,
we'll pick Des Moines,
Iowa.
From here, click
the toggle switch to show
similar neighborhoods on
the map, and then click
the Download button.
Save the
spreadsheet and then copy
all the values in the Facebook Custom
Audience Value column.
Navigate to the Audiences section
of your Facebook business
page and choose to
create a Saved
Audience.
Name your custom
audience.
Click on the Add
Locations in Bulk link in the middle of the
page.
Choose Postal
Codes as your
location
type.
Paste in all the
values you copied in the
previous step, and click Match
Locations.
It will show you if
there are any errors, but
everything looks good
here.
You can also save
this list to use over and
over again with other
custom
audiences.
To do that, select
this checkbox option and
then click Add 50
Locations.
Name the saved list
with a meaningful name so
you can remember what it
is the next time you need
it.
Then, click Save
List.
From the next
screen, you can see the
size of the audience down
on the right-hand
side.
